MACUCO
GROUP
Brazil's First Decentralized Autonomous Organization for Venture Capital in MarKommerce.
20 startups. 6 verticals. AI-native. DAO-governed.
Transforming Marketing, Advertising, Media & Commerce.
Why MarKommerce
Marketing, Advertising, Media and Commerce are converging into a single AI-driven ecosystem. Macuco Group is positioned at the center of this transformation in Latin America.
AI-First
Every portfolio company leverages generative AI as a core competitive advantage, not an add-on.
DAO Governance
Decentralized decision-making with transparent, token-based governance across the network.
MarKommerce
The convergence of Marketing + Commerce — our thesis vertical where all startups operate.
Full-Stack Integration
Startups complement each other, creating cross-sell opportunities and shared infrastructure.
Data Flywheel
Shared data insights across the portfolio amplify each company's competitive moat.
Platform Play
Building a platform of platforms — each startup is a node in a larger value network.
The MarKommerce Convergence
The global digital advertising market is projected to reach $1 trillion by 2028. AI is reshaping every layer — from content creation to media buying to commerce conversion. Macuco Group's portfolio covers the entire value chain, creating a unique integrated play in the fastest-growing market in Latin America.
20 Startups. 6 Verticals.
A curated portfolio of AI-native companies across the MarKommerce ecosystem.
The DAO Advantage
Macuco Group operates as a Decentralized Autonomous Organization — the first VC in Brazil to adopt this governance model. This means transparent decision-making, aligned incentives, and a network effect that traditional VCs can't replicate.
Transparent Governance
All investment decisions are documented and traceable. Stakeholders have visibility into portfolio performance.
Network Synergies
Portfolio companies share clients, data, and infrastructure — creating value that compounds across the network.
Aligned Incentives
Token-based governance ensures all participants — founders, investors, advisors — are aligned toward long-term value creation.
Scalable Structure
The DAO model allows Macuco to scale its portfolio without the overhead of traditional VC fund structures.
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Pyr Marcondes
One of the most influential figures in Brazilian marketing and media. 40+ years shaping the industry as journalist, author, entrepreneur, and investor.
Former VP of Meio & Mensagem, Brazil's leading marketing publication
Author of 8 books on marketing, media, and digital transformation
Founded and led ProXXIma, Brazil's premier digital marketing conference
Built a network spanning 500+ C-level executives across LATAM
Pioneer in identifying the MarKommerce convergence thesis
"Pyr tem contribuído para o desenvolvimento da indústria de marketing e mídia de forma sem igual. Sua visão de futuro é referência."
"Pyr está sempre conectado no futuro e tem uma curadoria precisa de suas investidas. Somos parceiros de algumas delas."
"Nosso Pyr é dessas pessoas inspiradas que contaminam empreendedores e investidores com seu entusiasmo que combina objetividade e imaginação."
"O Pyr une visão e propósito de forma rara. Sua capacidade de transformar tendências em negócios é admirável."
Strategic Roadmap
Foundation
Growth
Scale
Global
Financial Documents
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AUTHENTICATETalk to MacucoBot
Our AI knows everything about the fund thesis, portfolio, DAO architecture, and market opportunity. Ask anything — in English or Portuguese.
MacucoBot Investor
Investor Relations AI
Welcome to Macuco Group Investor Relations. I'm MacucoBot Investor, your AI guide to the AI MARKOMMERCE DISRUP fund.
I can walk you through:
- Fund Thesis — R$200M target, 50 companies, AI+H philosophy
- Portfolio — 20 startups across 6 verticals
- DAO Architecture — Brazil's first DAO-based VC
- Founder & Team — Pyr Marcondes' 50+ year track record
- Market Opportunity — Why MarKommerce, why now
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